The Related Work Journal

iPhone Duo

Apple sidestepped the magic of the new iPhone Duo by focusing on boring uses for it.

The iPhone Duo looks good (especially those simplified lock screens, + the immediately beloved open/close effect, ooo). I want one.

HOWEVER, in making it, so far it seems Apple asked itself: How can I simultaneously watch TV and text better? Or take selfies easier? Or see even more negative space on minimalist websites? What fun!

I know users want these features, but is this all Apple should aspire to? Is this the core of why foldable should exist? I can’t make up my mind.

Part of me thinks this version of foldables doesn’t change much (here and here). I like the format, what more can we do with it?